Problem - Solution Fit

To build a successful product, we need to be solving real world problems. This means getting out of the building and carrying out market validation from day one. Solarc are experts at constructing hypotheses around value propositions and business models and testing possible solutions quickly, cheaply and effectively.

The output of the validation phase provides a deep understanding of how the business logic and the software will work together. It places the customer at the centre of the design process, bringing the value propositions closer to the identified target markets.

The validation phase also provides a high level business strategy. This provides a comprehensive plan for the business to successfully launch the product.


Finding the best sector and customer segments for your ideas is the first step to building a viable product. We will guide you through processes to determine the best target market.

User-centric design is at the core of Solarc’s design philosophy - know what you need to build before you build it. We run extensive customer interviews and customer workshops. These provide valuable feedback to validate business assumptions and product ideas.

We work with you to brainstorm solutions that will deliver target customers real value. Generated ideas will be turned into testable hypotheses to validate the proposed solutions.


The findings from the concept validation phase inform the product design. User flow diagrams are used to capture what the product will do, highlighting how it will provide value to the customer. At this early stage the design will be predominantly around the core functionality and identifying the features that customers will pay for. These will be high level sketches that capture the key concepts.


Business strategy is driven by deep dive business analysis and the findings from the concept validation process. Solarc can help with:
  • Value proposition design
  • Customer profiling
  • Business model design
  • Competitor landscapes
  • Competitor deep analyses
  • Price point analysis
  • Revenue modeling
  • Sales and onboarding processes
  • Market trends analysis
  • Path to market strategies
  • Company structure setup